Last month I went to see the Taylor Wessing photographic portrait prize exhibition and saw that Vouge 100 was being advertised. After trying to get in on Sunday I booked tickets and went on Tuesday.
Each room is dedicated to a year starting with 1920 and ending with 2010.
Each of these rooms had the majority of their images in black and white with a handful of colour images. As you went through the 1920s room you saw drawings of items that would have been in the magazine or appeared as the magazine cover all in colour. When walking into the 1960s room more and more colour was being introduced and intensified with adventurous shots an aerial shot with a girl surrounded by ten cars while standing on one. Walls were full of images of Twiggy and Jean Shrimpton the 60s it girls.
Going into the 1970s room was a huge difference from what the 60s produced with the photography breaking the mould with motion images with girls running with a pram her outfit in focus but the background blurred of a nurse walking near by also pushing a pram. The techniques used have also improved with bold and bright colours being intensified in the editing process and the photography copying what music was popular then with a dystopian theme which complimented Bowie’s Ziggy Stardust.
The 1980s room had evolved even more with a black model on a cover and the photo concepts breaking barriers like a woman only wearing a feather headdress covering her. The camera techniques were expanding as well with the playing of exposure to the image so more light would be let in and give the photo a softer feel to it. They also focused more on the accessories than just the clothing with images of muddy wellies in a field full of pink tulips.
Walking into the 1990s room I was surrounded by Kate Moss, celebrities on covers and the new supermodels. With images that were high glamour contrasting the black and white images it showed that times were changing from the bright and colourful 70s and 80s. The photographer used the backdrop to emphasize the clothes rather than just compliment them. If an outfit was black the backdrop would be bright to show off the intensity of the clothing, another image that I loved was how the photographer captured the texture of the dress while she was twirling her dress let out pink powder from the layers of the dress to create a pink cloud as she spun.
The 2000s room focused on the special effects to the image like a plane coming through a living room wall while a woman posed while lying on a sofa, the picture was so colourful and eye catching you couldn’t look away. Another way the effects increased was through using after effects to touch up images making them look brighter and gritter giving them a more adventurous feel to them. More of the images focused on travel and different locations for the backdrops with added props to draw your attention rather than a plain colour behind the outfit like the earlier images.
The last room was the 2010s which was the smallest room, in the images the use of after effects, photoshop and video were evident with colours being muted to pastels and black and white with a contrasted background. Images would have had the background intensified to match the striking outfit that was featuring.
I would recommend this to anyone who loves a V&A, Somerset house and Kensington Palace fashion exhibition. The next exhibition I am going to see is the Fashion Rules Restyled at Kensington Palace which opened on the 11th February. The Vogue 100 exhibition runs till the 22nd May.
Bye for now